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Is it taking far too long to correctly set up your PPC campaigns?
Or are you finding you're not even getting to them because you've got so much else on your plate?
Setting up campaigns is one thing, but then you've got to test, track and improve them. This process never really ends!
As well as being time-consuming, it can also be mind-numbingly boring. Perhaps that's why it can get shoved to the bottom of the 'to do' list while we get other important tasks out of the way.
Well-structured PPC campaigns can make you a lot of money, but can you afford to waste a ton of time trying to make it happen?
Software built to solve your PPC Marketing problems.
As I'm sure you're aware, this form of marketing can be particularly painful.
Do you ever face these issues?
Costs are too high to make a profit?
Quality Score is playing havoc with your bid prices?
Click through rates on your ads too low?
Minimum bids too high?
Landing pages don't convert?
Finding what keywords are working isn't clear enough?
Takes up too much of your time?
We sure did!
We knew there had to be a better way, so we set out to develop a system to solve these issues.
We started out by asking this question....
"What would our PPC campaigns look like in a perfect world?"
We had to provide our PPC clicks the ultimate journey of relevancy. We had to create an unbelievably strong relevancy chain between the keyword, the text ad & the landing page.
Landing pages with low conversions are deadwood.
If you've invested a ton of money on it, then it's a double whammy. As well as an expensive landing page, you're paying for clicks that aren't converting potential customers.
You might have healthy click-through-rates, but your landing pages could be bouncing your visitors as quick as your ads are sending them.
The money's all going one way, and you're not the one ending up with it!
There's a new way to stop your campaigns bleeding money, and it's simpler than you think.
Do your minimum bids only know one direction -- UP?
Unless you're the seller, watching bid costs rise is no fun at all.
Does this scenario sound familiar?
You've picked the main keywords people use to search for your product. Then you enter reasonable bids, only to find some keywords are deactivated and others cost more than they're worth to you.
You might raise your bids a bit more to keep pace. But that's hard to sustain if you're not seeing the returns.
How long do you keep it up? At some point, you may have to withdraw from the race.
So what can you do to start seeing more profit without continually raising your maximum costs-per-click?
If you've ever been to an auction, then you know how competitive it can get. The more people competing and the more they want that item, the more it drives the price up.
Have you found the same thing with your PPC marketing?
Intense competition means more expense and effort to get your customers, usually at lower profit margins.
Finding and holding a competitive advantage can be hugely stressful, not to mention costly in terms of your time and money.
So if you're a bit tired of a game where the more competitive you want to be, the higher the cost. Play a different game!
SpeedPPC offers you an alternative tactic to getting that competitive edge.
Is your campaign tracking a dark, complicated maze?
Poor tracking can severely damage your return on investment.
If you don't know what's hot and what's not, then you:
Can't capitalize on your high performing keywords
Can't cull or refine your low performing keywords
Don't realize what the above two are costing you
Ignorance isn't bliss, it's downright expensive.
You've got to know what's going on so you can stop your losses in their tracks and get your campaigns profitable.
So shed some light on your PPC campaigns with SpeedPPC.
Ads with Low CTRs = Ads with Low Returns
The "if you build it, they will come" scenario doesn't work with PPC campaigns.
Your ads are the bridge to your landing pages - it's their one reason for existence. No clicks means no conversions!
Low CTRs can be a costly frustration, especially if you've put a lot of hours and thought into your ad creative.
You can invest more time, wipe the slate clean and re-write your ads -- but this can be hit and miss. Consider also that re-running and testing your ads costs you both time and money.
If you're also trying to write creative for each keyword, then cats aren't the only ones that could use nine lives!
Writing great ads takes serious time and effort to achieve the relevancy you need in the space you have to work with.
This is where SpeedPPC comes in.
Are your keywords only 'Poor' or 'OK' instead of Great?
Nudging up your quality scores can be a frustrating, hit and miss process. Meanwhile, the penalty for poor Quality Score is higher bid prices.
Lower quality scores have a flow-on effect. They affect your ad ranking, which can then impact click through rates, also lowering your conversions.
Combine this with paying higher minimum bids and it's a much higher price to pay than you think!
The keywords you've chosen may be extremely relevant to your business. But, Google judges the relevancy to their users so what can you do when your opinions differ?
The answer lies in building greater relevancies into your campaigns, from keywords right through to landing pages. It's all about giving your users a better search experience.
This is How to find Pay Per Click keywords for any Google Adwords account by using your competitors PPC ads. Pay-Per-Click is also knows a PPC and Google Adwords is just one of the PPC services available there is also AdCenter from Microsoft and Yahoo Publisher Network YPN.
Google Adwords, Microsoft AdCenter and Yahoo Publisher Network YPN are the big 3 in the Pay Per Click game and this way of researching PPC keywords works for them all.