The popularity of tight, low-cut jeans, cropped tops, and clingy knit dresses has created the perfect storm for “middle management” by women of all ages, shapes and sizes: No matter how young, fit and slender you are, a so-called “muffin top” or tummie bulge will rear its ugly head. Enter Yummie Tummie™, the new leader in shapewear. Not only will Yummie Tummie visibly slim, shape and smooth you, it’s the first shapewear on the market that is actually comfortable enough to wear all day and evening, and so sexy that you never have to worry about that awful moment of truth when undressing in front of your spouse, partner, or even a first date! It’s actually meant to be seen.
Yummie Tummie was created by Heather Thomson, a fashion designer and celebrity stylist. The creative force behind P. Diddy’s Sean John line, the several labels launched by Beyoncé Knowles as well as Jennifer Lopez’s Sweetface brand, she understands the needs of both celebrities and consumers. When she became frustrated with the existing shapewear options available to her and her clients – all of which compressed the bust, didn’t stay in place, were horribly uncomfortable and hideous to behold – she schemed, sketched, cut and sewed to come up with an ingenious solution to a universal problem. Within six months on the market, Yummie Tummie has become the go-to solution for celebrities and their stylists, who rely on it to look smoother and sleeker in everything they wear.
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