International
Back when I was a kid, there was a TV commercial on a cough syrup called Ubat Batuk Cap Ibu Dan Anak. The TV ad used images of the wayang kulit to relay a song that told a story about a child who was melancholy due to the mother having coughs and therefore, the child went on to find some medicine for the mother. I remember the lyrics (in Malay language) was like this:
"Kisah seorang anak yang duka nestapa kerana ibunya batuk... uhuk uhuk uhuk.. uhuk uhuk uhuk.. kasihan sungguh dia pun pergi mendapatkan ubat..."
Now, after so many years, the manufacturer of the cough medicine wanted a come back. A new ad was launch. With a new background story, a human baby as the ad model but with no theme song whatsoever, contrary to the 'old' ad, the baby in the new ad is not saddened by his father's 'cough' at all, but instead he couldn't help smiling and laughing upon hearing each coughs. Guess, if there were still a theme song, the lyrics would go like this (in Malay and with English translation):
"Kisah seorang anak yang riang gembira kerana ayahnya 'batuk'... uhuk uhuk uhuk.. uhuk uhuk uhuk.. tak tahan sungguh dia pun ketawa berdekah-dekah..."
(English translation):
"There was a child who was so happy because his father had 'coughs'... uhuk uhuk uhuk.. uhuk uhuk uhuk.. he really could not help himself but to laugh out loud..."
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