Derek Jeter Drives Mega Marketing Super Bowl Campaign For

PepsiCo Performance with Purpose, benefiting United Way, featured at DrinkG2.com

The Gatorade Company, a division of PepsiCo (PEP), will run advertising in Super Bowl XLII to support the launch of G2, a new low-calorie lifestyle beverage. G2 will be supported by the largest integrated marketing campaign since the launch of the company's Propel Fit Water in 2002. Campaign support will include television and print advertising, digital, retail, sampling, and cause-marketing efforts that will raise funds for United Way. For decades Gatorade has hydrated and fueled athletes on the field and now G2 will help keep athletes hydrated OFF the field.

"With the addition of G2, Gatorade has the Super Bowl covered inside and out," said Matt Knott, Gatorade Vice President of Marketing. "Gatorade is the sports drink that is proven to fuel athletic performance on the field, and now with the launch of G2, we're meeting hydration needs 24/7."