Seemore Safety Campaign Helps Motorists See More

Tags:: Seemore Safety Motorists Groundhog Days Rain-x2 Windshield Wiper Blades Multivu 31558

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Updated: 09-Feb-10
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Added: 29-Jan-08

Barbara Terry and Rain-X Team Up to Help Motorists Remain Safe and See Clearly With Yearly Reminder

With 90 percent of driving decisions based solely on vision1, it is vital to have a clear, unobstructed view of the roadway. A recent survey conducted by Rain-X2 found that 78 percent of motorists only change their wiper blades after the blades themselves begin to impair their visibility and become a potential safety hazard. To raise awareness of the importance of driving visibility, Rain-X and automotive expert Barbara Terry have teamed up to kick-off the annual Seemore Safety Campaign.

The Campaign, a safe driving initiative now in its third year, is designed to remind motorists to use Groundhog Day as a yearly reminder to change their wiper blades. With the aid of Seemore the Safety Groundhog, the Campaign's six-foot tall mascot, Rain-X and Terry spread the message of safety and clear vision.

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