Sunsilk Can't Wait For Super Bowl XLII

Brand to Debut Global Campaign Starring Three Iconic Women Who Make Life Happen

Hair care brand Sunsilk hopes to inspire women around the world to leap from their couches and live life to the fullest with the debut of their massive "Life Can't Wait" Campaign during the broadcast of Super Bowl XLII on February 3. The Sunsilk "Life Can't Wait" Campaign features three of the world's most iconographic females – Madonna, Shakira and Marilyn Monroe – all of whom symbolize the power of expression and making life happen. The campaign aims to inspire women from all over the globe to live their own lives to the fullest.

Spanning three continents and fifteen countries, the campaign showcases these universal icons and reveals significant and life-defining moments in their lives – moments which inspired them to discover themselves, their identities and their always-evolving styles. The series of ads represent three artists who embody making life happen and seizing the moment.