Seat Belt Education - Buckle Up (Spanish)

Tags:: Buckle Up Seat Belts Ads Council PSA Cars Safety Spanish Belt

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By: Ad Council
Subscribers: 4
Updated: 02-Nov-09
Videos: 287

Spanish
Comments: 0
Views: 472
Added: 07-Feb-08

The Safety Belt Education campaign began in 1985 and starred the always entertaining, but often injured, Crash Test Dummies. The Dummies, Vince and Larry, have been enjoying retirement since 1999.

Between the campaign launch in 1985 and 2003, seat belt usage increased from 14% to 75%, saving an estimated 85,000 lives. To read more about the Safety Belt Education campaign, please visit the Historic Campaigns section.