Buzzed Driving Prevention - Soccer

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Drunk Driving Buzzed Impaired PSA Ads Council
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  • Updated: 22-Jun-09
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  • International International
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  • Added: 07-Feb-08

Drunk or impaired driving killed nearly 18,000 people in 2004. That's one person every 32 minutes. That makes it everyone's problem.

It seems that many people were doing their part to put a stop to this completely preventable epidemic. Alcohol-related traffic fatalities reached a low point in the late 1990s. Research also indicates that 62% of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.

However, since the late 90's, alcohol-related driving deaths have been steadily increasing. It seems that though the campaign was very successful, it did not change the behavior of many potential impaired drivers. Many thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel.

The new PSAs created to address this gap were released in December 2005. The objective of the new campaign is to inspire dialogue and recognition of the dangers of "buzzed" driving and subsequently motivate people to drop driving buzzed. The campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.

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Buzzed Driving Prevention - Soccer

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