The Environmental Protection Agency reports that Americans produce approximately 220 million tons of garbag...
The Environmental Protection Agency reports that Americans produce approximately 220 million tons of garbage each year. Environmentalist Bob Lilienfeld believes it's better not to create waste than to figure out what to do with it. He says choosing certain products over others is one way people can help reduce excess waste, like buying foam egg cartons that weigh less than an ounce instead of those pulp paper egg cartons, which weigh close to two ounces. Consumers can also use canvas shopping bags rather than wasting disposable plastic bags.
Some companies are even reformulating their products to fit in smaller packages to lessen overall environmental impact -- recently detergents such as Tide, Gain, Cheer, Era and Dreft have become available in 2X concentrated forms, which means you get the same amount of loads in a bottle half the size. This means a reduction in the amount of packaging, less water used in the formula and less fuel needed to transport the now smaller bottles. Using any of these practices and products, consumers can improve their lives, while also making important contributions to environmental quality and society.
Bob Lilienfeld's interest in sustainability and the environment took shape in the early 1990s and that's when he decided it would be better to not create waste than to figure out what to do with it. Bob, along with Dr. William (Bill) Rathje, the world's first and best known Garbologist, and Director of The Garbage Project at The University of Arizona published Use Less Stuff: Environmental Solutions for Who We Really Are. In 1996, Bob Lilienfeld declared the third Thursday in November, "Use Less Stuff Day" in an effort to raise awareness about the importance of reducing waste and protecting our environment.
Produced for P&G