Hot Wheels Celebrates Anniversary With Designer Challenge

Each year the latest high tech toys and games are displayed side-by-side with all-time classics at the annual Toy Fair. This year, one of these icons is turning the big 4-0. To stay hot and trendy in the 22 billion dollar industry, Hot Wheels is celebrating with a major tune up.

For the first time ever, the company decided to have outside designers to create the newest Hot Wheel. The toy maker invited several major automakers to submit ideas using their brand's own essence, and at the same time, reflect their own motto of power, speed and performance in the Hot Wheels Designer's Challenge. Six automakers jumped at the opportunity to produce a commemorative design.

The design process was very similar to that of a real car, but this time there were no rules, no federal regulations, no speed limit and no limit on price. Amaury Diaz Serrano, of Chevrolet, took inspiration from both childhood memories of his own collection and the 1957 Corvette SS to design the Chevroletor. Designers from Lotus wanted their car to be instantly recognizable when creating the Lotus Concept. Other top designs included Ford's Gangster Grin, the Dodge XP-07, the Honda Racer and Mitsubishi's Double Shotz.
Produced for General Motors