Hanes® and Actress Sarah Chalke Tackle (and Conquer!) the Dreade

Tags:: Sarah Chalke Hanes Wedgie Look Who Zach Braff Www.hanes.com/wedgiefree Www.hanes.com Wedgie-free

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Updated: 24-Dec-09
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Added: 07-Mar-08

Actress's Red Carpet Wedgie Discomfort Provided Inspiration for Print Campaign

Hanes® today announced that it will introduce its new Hanes No Ride Up Panty with advertising featuring actress and comedienne Sarah Chalke in the brand's latest installment of its Look Who advertising campaign. The campaign, Chalke's first with Hanes, will include television spots directed by her Scrubs co-star Zach Braff and print advertising inspired by Chalke's own wedgie mishap on the red carpet. Motivated by women's top underwear complaint, the campaign is designed to connect with female consumers in a humorous way while underscoring the Hanes Comfort Fit promise - panties that won't ride up and cause the always inopportune wedgie.