Hot Wheels Designer Challenge for the 2008 Toy Fair

Tags:: Hot Wheels Designer Challenge Toys Fair Automotive

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By: karmavisiontv
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Updated: 17-Mar-08
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Added: 17-Mar-08

Hot Wheels' first-ever Designer's Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle.This event marked the first time Hot Wheels has turned outside the company to seek new vehicle designs. Automotive manufacturer participants in the Hot WheelsÆ Designer's Challengeô - Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi - were tasked with designing a car that captured the die-cast brand's core essence of speed, power, performance and attitude, while also encompassing the distinct attributes of each company's automotive brand values. In addition, each car had to be able to perform a loop on classic Hot WheelsÆ orange track. The top three designs from each automotive manufacturer were selected and presented to a panel of judges that included editors from the Los Angeles Times, Car and Driver, and Men's Journal, along with Hot WheelsÆ designers and executives.