NextNYers 121. Mod My Life

Tags:: Mod Life Lifecasting Make People Do Stuff Johnny Knoxville Jackass Live Action Web Video

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By: nextNYers
Subscribers: 2
Updated: 16-Apr-08
Videos: 17

International
Comments: 0
Views: 26
Added: 08-Apr-08

Andrew Keidel and Martin Codyre, co-founders of Mod My Life, take us through the steps that led to their lifecasting website. The website reaches out to both media companies and advertisers who want a more interactive way to reach consumers as well as to viewers who are attracted to the amount of control they have over the performances.