Managing Legal Risks in Affiliate Marketing

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Uploaded on April 09, 2008 by affiliatetip

Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.

Steven Richter, President, Media Breakaway, LLC (Moderator)
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz, PC
Marc Groman, Chief Privacy Officer, Federal Trade Commission
Bennet Kelley, Founder, Internet Law Center
Don Mathis, President, AzoogleAds, Inc.

Tags:
Asw08, Affiliate, Summit, Legal, Risks, Marketing, How To
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