Lord and Taylor Re-Launches Its Legendary Rose, Asking Artists T

Tags:: Shopping Roses Lord Taylor Contest Stores Merchandise Multivu 32541

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By: MultiVu
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Updated: 26-Nov-09
Videos: 2022

International
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Added: 11-Apr-08

ARTISTS ARE ASKED TO SUBMIT DESIGNS FOR NEXT SPRING'S VERSION APRIL 1-MAY 26

To the delight of many, Lord and Taylor, America's favorite store, has re-launched its iconic Rose, first introduced in the 1940s and now re-created and re-colored in "sunrise," the extraordinary mixture of yellow and orange the store has adopted as its own as it re-invents itself for the twenty-first century. The exuberant new Lord and Taylor Rose is showcased on shopping bags, boxes, gift cards and in-store visuals in all 47 Lord and Taylor stores in the Northeast, through Memorial Day. In Manhattan, stunning collages of the Rose are displayed in awnings and windows across the Fifth Avenue facade of the landmarked flagship store and wrap buses that carry New Yorkers and visitors to and from metro area locations.

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