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Austincast.com Dina Knight interviews Gary Vaynerchuk of WineLibrary.tv. Gary loves giving. He encourages to you to engage youself in your social niche. Gary is passionate and he says "give, give, give" and don't expect any thing in return. And you'll get ten times the return. Social capital over venture capital. The bubble may burst but you won't lose your friendships. It's a new business, web 2.0 world. Wow, this guy is so passionate. No wonder he has a huge loyal following even among people that aren't particularly in to his wine reviews. Community. Sharing. Goodness. Family. Being nice to your neighbor. Web 2.0 is so good in so many ways. Your roi on kindness is so much more effective than spiffy marketing.