Basketball Star Amare Stoudemire Teams Up with the Ad Council an

Basketball Star Amare Stoudemire teams up with the Ad Council and U.S. Army for Boost ringtone campaign to prevent high school dropouts

The Ad Council and the U.S. Army joined today to launch a Wake-Up Call program as part of their "Boost" national public service advertising campaign designed to encourage students to graduate from high school. Featuring the voice of Amaré Stoudemire, NBA All-Star and Captain of the Phoenix Suns, the program features a series of wake-up calls and alarm ringtones that teens can share with their friends to provide the motivation to get up and go to school.

Approximately 7,000 high school students drop out every school day, which translates to one in three students in our country, according to a report released earlier this month by the America's Promise Alliance (Cities in Crisis: A Special Analytic Report on High School Graduation). Research shows that the decision to drop out doesn't happen overnight. Another recent study by Civic Enterprises, The Silent Epidemic, Perspectives of High School Dropouts, found that two-thirds of students who drop out frequently missed class during the year after developing a pattern of sleeping late in the mornings and taking long lunches.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/32663/