Booster Seat Education- Four Nine

Tags:: Ad Council PSA Booster Seat Education

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By: Ad Council
Subscribers: 4
Updated: 02-Nov-09
Videos: 287

English
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Views: 426
Added: 29-Apr-08

Children prematurely moved to seat belts are 4 times more likely to suffer serious head injuries during a collision than children in child safety or booster seats. Safety belts are designed for adults, and children under 4'9" tall should ride with a booster seat.

The booster seat message is a crucial one, NHTSA estimates that up to 90% of children in the U.S. who should be using a booster seat are not. The goal of this campaign is to educate parents of children who have outgrown their child safety seat that a booster seat is a life-saving transition to an adult safety belt.

The campaign produced PSAs with Disney, featuring Cinderella and her Fairy Godmother, that were released in October 2005. All the PSAs drive parents to www.boosterseat.gov to learn more about how to protect their children on the road. The Booster Seat Education campaign launched in February 2004 and is a spin-off of the Safety Belt Education campaign.