Emergency Preparedness- Cell Phone

91% of Americans believe it’s important to be prepared for emergencies. However, only 55% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security has sponsored public service advertisements that educate and empower Americans to prepare for and respond to all kinds of emergencies.

Launched in February 2003, the Ready Campaign, asks individuals to do three key things to prepare for the unexpected: get an emergency supply kit, make a family emergency plan, and be informed about the different types of emergencies that could occur and their appropriate responses.

The campaign also has a complete Spanish language component, including PSAs for all media types and its own website, www.listo.gov.

The newest public service advertisements, launched in November 2006, take a documentary style approach using real people with honest, unscripted answers in regards to their family’s emergency preparedness plans. The PSAs direct audiences to www.ready.gov, a comprehensive and easy-to-use site that gives Americans the information and tools they need to prepare for and respond to potential emergencies.