High School Dropout Prevention- Montage

Each day, more than 1,200 young men and women give up on their high school education, and, in many cases, on themselves. Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future. But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.

The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.