What's 'Natural' When It Comes to Personal Care Products? Consum

What's 'Natural' When it Comes to Personal Care Products? Consumers Finally Get Help with New Seal and Standard From the Natural Products Association

New program certifies natural skin and hair care products

As the demand for "natural" personal care products - such as lotions, balms and shampoos - continues to soar, manufacturers are responding with a host of new products. Some are natural, some aren't. But how is a shopper to know? Until now, consumers had no idea what was truly natural since there was no standard definition of the term used by industry.

That is no longer the case. To end this confusion and help consumers, the Natural Products Association announced today a new certification program which defines natural and includes an easily-identified seal. Shoppers can expect the seal to begin appearing on certifier personal care products in the coming months.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/naturalproductsassociation/32794/