In recognition of Skin Cancer Awareness Month this May, Olay and the American Society for Dermatologic Surgery (ASDS) have joined forces for the fourth year for "Skin Cancer Takes Friends," a nationwide free skin cancer screening program that encourages Americans to bring their friends to a participating dermasurgeon's office for a free skin cancer screening. Together with "Desperate Housewives" star Marcia Cross, Olay and the ASDS are working to raise awareness about the importance of prevention and detection in the fight against skin cancer.
More than one million Americans will be diagnosed with skin cancer this year. This is an astounding number for one of the few cancers where the cause of the majority of cases is known: excessive sun exposure. While some people are more at risk than others, anyone, regardless of skin color or age, can develop skin cancer.
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