Do You WASTE Time Branding?

Tags:: Branding Brands Business Development Disney Coca-Cola McDonalds

Edit Video Details

By: MatthewBredel
Subscribers: 2
Updated: 17-Nov-09
Videos: 62

International
Comments: 0
Views: 17
Added: 09-May-08

As I sit being tortured by my kids at California Adventure, I start to ponder the significance of the Disney brand name (and that fact that I own everything under the sun with this brand name on it, no matter what it is). The power of branding is extraordinary, but as beginning online marketers, some of us over- and under-focus on our own online business efforts. Spending too much time initially branding, trademarking and registering your business or name is only delaying the true importance of making money. Meanwhile, the future and growth of your business may rely on your name or brand. This is social marketing at its finest. This does not happen overnight, but preparing for it at the beginning will make the transition into FOCUSING on your brand much easier down the road (when Branding is critical for the development of your company).