Fashion Fights DVT

Parsons Design School Partners with the Coalition to Prevent Deep Vein Thrombosis

Journalists Ann Curry, Chris Hansen, Bob Woodruff and more to attend NYC Fashion Show

A public health crisis that affects up to two million Americans a year, deep vein thrombosis (DVT), occurs when a blood clot forms in a deep vein, usually in the lower limbs. Left untreated, the condition can lead to a life-threatening complication called pulmonary embolism (PE).

As part of DVT Awareness by Design 2008, the Coalition to Prevent Deep Vein Thrombosis is partnering with Parsons, one of the world’s top centers for design education. Leg wear designed by select students hit the runway in an exhibition that showcases more than 40 innovative looks by emerging designers. The inspirational leg wear will serve as the foundation to create the new awareness icon.

Hospitals and institutions around the country were also encouraged to design socks that demonstrate what DVT means to them. More than 1,600 hospitals participated in local fashion shows leading up to the New York City finale to draw attention to this under-recognized, yet serious condition.
Produced for Sanofi-aventis and the Coalition to Prevent DVT

1. By: Medialink
2. Categories News & Events
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4. Added :19-May-08
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