Jump In #24: Flashmobbing and Generation C

Tags:: Flashmob Auckland Stlukes Shopping Centre Mall Dance Conga Shops Generationc Genc Marketing Business

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By: audaciousgloop
Subscribers: 5
Updated: 11-Oct-09
Videos: 37

International
Comments: 0
Views: 43
Added: 31-May-08

(More info: http://www.ijump.co.nz/ )
We go conga dancing in the shopping mall today, participating in a Flashmob, and asking what's the thinking behind it.

It's a glimpse of the future of marketing, when "consumers" are just as likely to create content as to consume it. Learn more about Generation C.