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VAIO, an acronym for Video Audio Integrated Operation, is a sub-brand for many of Sony's computer products. The branding was created by Timothy Hanley to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series personal computer, which functioned as a regular computer and a miniature entertainment center. Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around the turn of the decade. Sony's re-entry to the computer market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops. The VAIO logo also represents the integration of analog and digital technology. The 'VA' represents an analog wave and the 'IO' represents digital binary code.

Sony is expanding the use of the VAIO label. It can now be found on notebooks, subnotebooks, desktop, and a hard-disk-based audio player that comes in both 20GB and 40GB variations (called VAIO POCKET player). Network media solutions by Sony will also carry the VAIO brand.

VAIO computers come with components from companies such as Intel processors, Seagate Technology, Fujitsu or Toshiba hard drives, Infineon RAM, Atheros and Intel wireless chipsets, Sony (usually made by Hitachi) or Matsushita optical drives, Intel or NVIDIA graphics processors and Sony speakers.