College Access- Tough

Tags:: Ad Council PSA College Access Know How 2 Go

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By: Ad Council
Subscribers: 4
Updated: 23-Dec-09
Videos: 302

English
Comments: 0
Views: 198
Added: 16-Jun-08

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.
However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement.
This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches).
To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure.