Americans Can Put Their Face on M&M's(R)

Americans Can Put Their Face on M&M's(R)

Mars Reveals Latest Trends in Confections at All Candy Expo

Mars Snackfood announced that America's favorite candy is getting a little more personal with the introduction of MY M&M's(R) Faces, which lets consumers print their faces on an M&M. This head-turning innovation was the spotlight new product revealed at the National Confectioners Association All Candy Expo. Beginning in June, consumers can simply upload a photo portrait to www.mymms.com and combine images with two to three custom messages creating a powerful and personal storytelling experience.

The world's leading confectioner, Mars Snackfood US, also debuted M&M's(R) Premiums - the brand's entry in redefining the premium chocolate category, a category that is growing faster than the entire chocolate category. Covered in thin, jewel-toned shells that resemble precious gemstones, the smooth, rich M&M's(R) Premiums come in five flavors - Chocolate Almond, Mint Chocolate, Mocha, Raspberry Almond and Triple Chocolate. They will be available nationwide starting this summer for $3.99 a box.

Mars Snackfood US also introduced a first-in-category innovative new format for its Dove(R) tablet bar collection. The tablet bar features three individually-wrapped pieces in an elegant, re-closeable pack - addressing consumers' desire for portion control, portability, shareability and freshness. The DOVE(R) tablet bar collection is available nationwide this summer and retails for $1.99 per individual bar.

Produced for Mars Snackfood US