Major League Baseball Charities, in partnership with The Advertising Council, announced that they will laun...
Major League Baseball Charities, in partnership with The Advertising Council, announced that they will launch a national public service advertising (PSA) campaign entitled "Welcome Back Veterans" on July 4th in baseball stadiums throughout the country. The program is designed to raise awareness and encourage all Americans to provide support for veterans who served in Iraq and Afghanistan. The announcement was made at press conference at Major League Baseball Offices in Manhattan.
The PSAs are the second phase of an Ad Council partnership with MLB Charities on behalf of Iraq and Afghanistan veterans, which kicked off in October with TV ads airing during the World Series, and ads featuring Oscar Award Winner Tom Hanks. Iraq and Afghanistan Veterans of America (IAVA) collaborated with MLB and the Ad Council on the development of the campaign elements, as well as recruiting many of the veterans featured in the PSAs.
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