Problem: PPC Ads with Low Click Through Rates (CTR)

Tags:: Ppc Campaigns Pay Per Click Action Google Adwords Yahoo Ypn Paid Search Advertising Easy Manager

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Updated: 02-Sep-08
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International
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Added: 30-Jun-08

http://www.speedppc.com/cmd.php?af=800224 The Solution Ads with Low CTRs = Ads with Low Returns The "if you build it, they will come" scenario doesn't work with PPC campaigns. Your ads are the bridge to your landing pages - it's their one reason for existence. No clicks means no conversions! Low CTRs can be a costly frustration, especially if you've put a lot of hours and thought into your ad creative. You can invest more time, wipe the slate clean and re-write your ads -- but this can be hit and miss. Consider also that re-running and testing your ads costs you both time and money. If you're also trying to write creative for each keyword, then cats aren't the only ones that could use nine lives! Writing great ads takes serious time and effort to achieve the relevancy you need in the space you have to work with. This is where SpeedPPC comes in. The Solution http://www.speedppc.com/cmd.php?af=800224 More»

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