Business TV: Kevin Roberts: Why Research is Monkey Business

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By: yourBusinessCha...
Subscribers: 19
Updated: 17-Mar-09
Videos: 355

Basic English
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Views: 200
Added: 03-Jul-08

Kevin Roberts, Global Chief Executive of Saatchi & Saatchi talks about a key mistake many of today’s companies are making with their research – a mistake that is clouding their insight and monkeying with their planning. See this show to find out what Kevin says about breaking your research free from the zoo and back to the real market habitat.

Due for release soon, shows featuring interviews with Kevin Roberts will be available for viewing at http://www.yourbusinesschannel.com

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