Basic English
Dael Oates, rising director from Prodigy and former Animal Logic VFX designer, brings an air of sophisticated complexity to Milo B-Smart’s latest TVC, which aired on Sunday June 1st.
The spot opens with a boy arriving at school on his bike who upon removing his helmet reveals his skilfully-animated “INFRO” (“info-afro”). Focus then shifts to a classroom where we see information from the blackboard entering the boy’s INFRO; graphics, writing and diagram. The hero is then depicted in various situations where we see his INFRO change and evolve, becoming an abstract visualisation of the child’s mind at work.
The spot expertly balances live action with stylish animation, no easy challenge for any director to overcome. “There [was] a fine balance between all factors…We never like the VFX to get in the way of a good performance!” comments Oates.
This spot geniously utilises complicated design elements and unique CG animation to depict the INFROs, making them appear “alive with possibility”. Oates manages to depict them as complex and intricate, whilst simultaneously easy to ‘read’, not in a literal sense, but as an object the audience understands from the beginning.
The TVC was shot with the actors wearing skull caps created as CG graphics as hair – a complex process that required Oates to call on his extensive VFX and creative experience whilst working in collaboration with The Lab.
“As there [were] some restrictions with the VFX, I tried to minimise the complex VFX shots so that we really [made] the most of our hero boy and his infro. Less is definitely more with this one” says Oates.
Rated 4.26 | 1,353 Views
Affiliate Submitter: uncomparableAqo
Rated 2.25 | 162 Views
By vandaChan123
Rated 4.50 | 707 Views
Affiliate Submitter: LTheFrenchy
Love Story 2050 Milo Na Milo VIPDESI.COM
Rated 2.35 | 7,140 Views
By vipdesi
Milo Na Milo - Love Story 2050
Rated 4.50 | 467 Views
Affiliate Submitter: NepzyAngel
Rated 4.22 | 211 Views
Affiliate Submitter: ravis759
Project Natal's "Milo" Is the Future of Vi...deo Games
Rated 3.02 | 1,097 Views
By Fail Stop
Hayden/Milo (Halo) - Your Guardian Angel
Rated 4.31 | 240 Views
Affiliate Submitter: Heddan2
Mommyd23 and THE MILO GAME. BRING IT ON
Rated 3.02 | 352 Views
By wanpenyu
MILO Not Just Any Chocolate Malt Drink - R...ight BALANCE
Rated 3.14 | 236 Views
By vandaChan123
MILO Not Just Any Chocolate Malt Drink - E...NERGY
Rated 2.77 | 216 Views
By vandaChan123
Rated 4.28 | 420 Views
Affiliate Submitter: LooveBollywood
Linda Fleischmann For Process Prodigy
Rated 1.84 | 64 Views
Fox News: 14 Year Old Child Political Prod...igy (Jonathan Kro
Rated 2.79 | 1,280 Views
By knyjg
Rated 3.47 | 841 Views
New York Comic Con Day 1: Milo Ventimiglia..., Grant Morrison
Rated 0.00 | 187 Views