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Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds of normal civilian life, particularly when on the road where they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Consequently, the British Army commissioned Golley Slater to create a campaign in an effort to alter the behaviour of British troops when they return home from active service.
Tagline: Drive carefully. You're tough, but you're not invicible
Released: July 2008
Advertiser: The British Army
Agency: Golley Slater
Creative: David Abott, Phil Hickes, Paul Williams
Production Company: Academy Films
that is shocking but Im sure they will get the message. Why can't the US Army invest in stuff like that for us? instead of spending in civilian contractors that get paid 4 times what we the soldiers get paid
By Scorpion3:16 1217006964I tell ya, these comments are great, even the not so great ones are great...at least people are thinking, not just sitting in front of the TV vegging.
Hello i'am little film director in french ...
When i see you clip .. .just : Thank you ... Very good idéa, very good stuff, very good all ... i love the actor rescue whith ths deseperate look ...
i think you save a life with this work .. you think too i hope ...
again Thank thank thank ....
Sorry all for my bad english i hope you understand me ...
my little work
http://www.wat.tv/Philippe69009
just for fun????
I have watched this video many times on ``biker friends. u s.When I have a
spare time I can't help enjoying the funny videos,songs and games on that
site .Most important thing is there are many interesting person especially
those bikers.
Bunch of pussies, if there afraid of risk and death why join the army. should have joined the McDonalds or royal mail. F**k .
By colguy 1216782881Well done COLGUY! You have just won star prize for being the biggest idiot on Metacafe for your comment regarding army personell as pussies.Now all we need is your address so some freindly guys in camoflauge can deliver it to you! Oh and we also need to know WHAT DO YOU DO FOR A LIVING? loser!
By millionlux 1216908194uhhhhh, dont , please dont scare me, im so afraid of your camouflage suites. my grandmother used to wear and scare the chickens. get a life man. tell me what i was written is true or not.pussies. royal mail is waiting for u. come join, god save the queen
By colguy 1216957542