Business Tv Show: Google Explains Its Fastest Growing Area

In this business tv show, Google’s European Enterprise Director Roberto Solimene explains the thinking that drives Google Enterprise, how they are working to organise the world’s information to make it more accessible and useful, and how these ideas could change the very way we work:

“So Google enterprise really was created like about three and a half years ago in the US. It started as I said before as a response to our customers or to the markets requesting to have a similar experience inside their companies as they had it on the internet. The first product was the Google search appliance and then in December 2004 we started the business here in Europe as well and it has been a fantastic growth.
We now have offices all over main Europe. We have sales, we have presales people, we have marketing people. We of course work together with the main Google organisation but it has been one of the fastest growing divisions inside the company.
The reason why there has been so much growth is because we have been simplifying tasks which were originally complex. So imagine using an iPod or using a TomTom, they are a very complex system in the background but very simple for the user. We want to bring the same experience to the users of our search appliance.
So imagine you are an employee and you go to the office and your searching your corporate intranet just as easily as when you are searching Google.com for example.
As a lot of people know our founders motto is to organise the world information and make it accessible and useful. We found out that more than 70 percent of the world’s information is actually behind a firewall. So imagine your corporate intranet, imagine your docs management system, imagine your databases, this is where most of the world’s information is.
We thought it was a great thing to do to bring our products to the corporate world as well as to the consumer world.”

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