Rocketboom's Andrew Baron: Sony Deal Will Double Production Outp

Andrew Baron, founder of the pioneering webisode Rocketboom came by the Beet.TV studios earlier today for a debrief about the just announced syndication deal with Sony and its implications for his company.

Andrew told me that the guaranteed revenue from syndication will provide the resources to increase production by as much as double. He doesn't plan new shows, only an expansion of Rocketboom which has five episodes a week.

He said the distribution deal will get Rockeboom viewers on a number of media platforms including the Playstation, mobile devices and on television.

Moreover, for Andrew and his crew, the deal with Sony establishes the viability of the business of Rocketboom and provides value for potential investors. No question, he is now in a stronger position to raise money.

In this clip, he speaks about the challenges in making a profitable Web video business. He says that starting the show when he did, he was early.

Ever the optimist, he says that the fledgling business of Web video production will become real businesses in 12 month. Amen!

-- Andy Plesser, Executive Producer