Business TV Show: Learn from Gen Y or Become Obsolete

More expert business advice from social networking guru Penny Power, Founder of Ecademy. In this business tv show, she reveals what makes Gen Y different, and why you need to connect with them or face the consequences:

“If you're in business selling products or services you should look at what the generation Y kids are doing because you will have to adapt to that generation but also your attitude, your knowledge of the world needs to adapt into the way they're working.
The anecdotes I use when I'm speaking because I think people like the stories because they can think yeah is what I use as an example is when we’re sitting as a family watching a television programme like 24 which is very complex counter terrorism and my kids, we’re watching it and if somebody coughs I say rewind where as the kids can have their iPod in their ear, they're online, they're on their MacBook, they're surfing, they're talking on MSN, they're on Facebook, and yet they can tell me what's going on and why is it? Actually they've proven anatomically the brains are wired differently because if you, the brain has got infinite skills, if you create the connection between the two nodes in the brain, we actually didn’t have to do that when we were children, we didn’t have the stimulus but now the kids are, and they have connected and they actually the next generation are a new species.
It’s not just a question they've had technology that actually are going to be wired differently because they've wired their brains differently and then I talk about that's the hard core skills yeah and I talk about the behaviour of my children in terms of the way they share.
So Hannah when she revised over Christmas and worked really hard for her O-levels her GCSE’s and she realised a group of her friends hadn’t managed to do that rather than thinking, yeah I'm above them I'm ahead of them in she shared her revision notes with them so they could catch up really quickly with them. That's the winning by sharing mentality; lets all raise our game together because then this world is going to be a better place.
That is not the world we grew up in and that's something you've got to learn and when you have that attitude online that's when life changes. It’s about not keeping things close to your heart and that's the other story that's good to get across, ones the hard skills, ones the soft skills.
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