BusinessTV-why Business is So Excited About Emerging Markets

In this business tv show Stephen Philips, Chief Executive of the China-Britain Business Council, Ian Coleman, Partner, Head of Emerging Markets, PricewaterhouseCoopers UK, Oliver Massmann, Partner at Duane Morris Vietnam LLC, and Frederique Schillern, COO Asia Pacific, Equity Trust, explain how the growth that is occurring in many of these economies today ensures business is booming

Frederique Schillern: I think what people are starting to realise is that the numbers are coming out now and have been for the past 5 years and they are so big they’re kind of beyond belief. CUT I think anyone that's not in the China market now, and I think there’s quite a lot of people not in the China market realises that if we don’t go now one day we will really, really regret not being there.

Ian Coleman: The combined effects of population growth in emerging markets, one of the reasons they’re emerging and they have a fast growing colonies is that they have higher birth rates, there is population growth which is not true to the same way and extent in developed markets, many of which are actually in population decline and with a very aging population structure. Other examples that you might say are characterises many emerging markets is that the youthfulness of their populations. With that goes an appetite for consumer goods that are aspirational.

Oliver Massmann: Vietnam also represents such a huge opportunity because it has such skilful workers and possesses one of the youngest populations on work. 80% of the people are under 30 years old. In the infrastructure there are a lot of unsaturated markets, markets that are waiting to be explored, for example the telecommunications sector. 85milion people want to have a mobile phone.

Frederique Schillern: I think in terms of you’re a broker, you’re want to going to have something in China that allows you something to that massive potential client base there. One thing to keep in mind is that they have one of the highest saving rates in the world, I think not so very long ago, ten years ago, it was 70% or some staggering amount like that, it’s probably a bit less now, it may be 50 or 40% but it is still massive and that liquidity sitting there and they want to spend it.

Stephen Philips: I think particularly for the UK the strengths of the UK in financial services and in advanced technologies is an excellent fir with the needs of China. Obviously London the world’s financial global centre and whether it’s in banking, insurance, fund management, there’s a need for all of those services in China. That spreads more widely to professional services, accounting and legal services where again the UK has got incredible expertise.

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