Diabetes Management-Faces A Revised

There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed.

In an effort to raise awareness of the risks of uncontrolled diabetes and help patients take the first step toward staying healthy, the Ad Council has partnered with the American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation International (JDRF) to make diabetes patients more aware of their true risk for certain diabetes-related complications. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.