Youth Reckless Driving-New & Improved

Tags:: PSA Ad Council Youth Reckless Driving

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By: Ad Council
Subscribers: 4
Updated: 05-Jan-10
Videos: 304

Basic English
Comments: 0
Views: 671
Added: 19-Aug-08

Car crashes are the number one killer of teens in the United States. National Highway Traffic Safety Administration (NHTSA) data show that, each year, on average:

More than 300,000 teens are injured in car crashes
Nearly 8,000 teens are involved in fatal crashes
More than 3,500 teens are killed
NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover.

With the message “Speak Up,” the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don’t feel safe.