Sharing: Challenging the Content and Media Industries

Tags:: Gerdtube Gerdleonhard Futureofmedia Mediafutures Mediatrends Web20 Music20 Media20 Sharing P2p Tv20

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By: gleonhard
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Updated: 12-Feb-09
Videos: 16

International
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Added: 19-Aug-08

The technology-fueled 'Culture of Participation and Sharing' is now changing the content and media industries at a very rapid pace. Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and now on-demand streaming has uprooted the recorded music industry. Any successful 'content' player must now develop and put in place a web-centric (and web-native!) business model that is based on unrestricted sharing and user-engagement as THE crucial starting point.