Business News Tv: Mark Middlemass on the Digital Table

In this business tv show, Mark Middlemas, Managing Partner Integration at Universal McCann walks you through the company’s Next Thing Now Room, and explains the digital table, which is a sensitive, sensory table that enables manipulation of content:

“It allows brand involvement effectively, you can get consumers more involved in your brand, you can bring it to life more, and that is going to be through audio video technology that is going to excite them simple as that, it beats a page hands down.
Effectively it could be a page in a newspaper or a magazine or a brochure, this brings it to life, it bring sit to life in a way that no one has seen before, its interesting, its edgy, it surprises and it delights and that's, consumers want to see that, there's a lot going on in their lives and if you can bring you brand to them in an exciting and sexy way you're going to get a return on it.
Well the research that we've done and we've invested a heavy amount of money into research over the last couple of years with our next and now proposition we know hands down that consumers, they want to be surprised, delighted, they want to be excited and if you can bring to life a brand, a company, a project in an exciting way through technology then that is so much better than a piece of static advertising or messaging, that's just the way the world is moving and increasingly as youngsters grow up with this technology brands need to be there, they need to be experimenting and using these sorts of projects and technology to get ahead of the competition.”
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