PSA Launch to Help Amphibians

Disney, Amphibian Ark, Conservation International (CI) and the Association of Zoos and Aquariums (AZA) have launched a Public Service Announcement (PSA) starring Kermit the Frog and Selena Gomez from Disney Channel’s “The Wizards of Waverly Place” calling attention to the plight of the world’s amphibians.

The PSA began airing on Disney Channel this week and asks people to visit www.yearofthefrog.org to get involved in amphibian conservation. Broadcast quality copies of the PSA are available for download at http://newsinfusion.com/video_details.php?videoId=210.

This year has been declared the Year of the Frog to mark a major conservation effort to address the amphibian crisis and to engage the public in conservation efforts. Frogs, toads, salamanders and other amphibians are in danger. The International Union for the Conservation of Nature (IUCN) predicts that at least one-third of known amphibian species are in danger of disappearing from the earth for good.

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