Sprout and the Pajama Program Launch The Great Sprout Tuck-In Pr

Sprout and the Pajama Program launch The Great Sprout Tuck-In Prosocial Campaign

PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, has partnered with the Pajama Program, a nationwide not-for-profit organization, to launch "The Great Sprout Tuck-In," a prosocial initiative that extends Sprout's "Good Night" mission and encourages families to share in the spirit of giving through PSAs appropriate for adult and preschool audiences, nighttime programming and a donation-match program.

Launching November 24, "The Great Sprout Tuck-In" includes a series of PSAs designed by Sprout's award-winning creative team featuring Nina from The Good Night Show and the Pajanimals, four soft and cuddly puppet characters from the new series produced by The Jim Henson Company and 4Kids Entertainment, which will begin airing exclusively on Sprout this November. The PSAs will introduce the campaign and communicate the importance of the spirit of giving in a child's life. Viewers will be directed to SproutOnline.com for more details and information on how to donate.

To view Multimedia News release, go to http://www.prnewswire.com/mnr/sprout/34337/