Max New York Life Insurance: Life Insurance and Other Insurance

More, it seems, is what todays youth want. Forget that Pepsi used Yeh Dil Maange More some years ago. O&Ms new campaign for Max New York Life, Karo Zyaada Ka Iraada, is based on the insight that the youth today is striving for more and more.
The TVC humourously exaggerates the yearning for more. The film opens with a young man who yearns for a bike when he spots another young man on one; cut to the young man on the bike who wants to have a girlfriend — as he sees another young man with a girlfriend; cut to the girlfriend on the other bike who wants to be a wife and have kids; cut to the wife desiring a necklace that she spots in a jewelery showroom. The final cut shows an old man who buys the same necklace from the showroom spotting the young man who wished to have a bike (in the first shot) .The old man is disappointed with his age and yearns to be young and carefree. The film ends with the super, Karo Zyaada Ka Iraada. The film has been directed by Vinil Mathews of Foot Candles. The creative director is Ajay Gehlot.