ON Networks Opens Up AllScreen Syndication Platform

http://www.beet.tv/2008/09/digital-media-c.html

Digital media company ON Networks will begin distributing outside content through its AllScreen Syndication Network, a decision that will open up its market, co-founder Jennifer Grogono says. ON Networks produces and distributes its own content to syndication platforms including iTunes, Adobe Media Player, Verizon, and TiVo.

ON Networks will share revenue with the video content creators that use its syndication platform. The service can now deliver any advertising and content in high-definition to screens around the world through online, cable, mobile, gaming, podcasting, and satellite networks.

Don Reisinger at TechCrunch reported on the deal this morning.

Andy interviewed Grogono at the Omma Global conference in New York, where they were both panelists.

In October, ON Networks will launch the first season of Saturday Night Live star Amy Poehler's new web series, "Smart Girls at the Party," which will feature Poehler interviewing young girls with unique talents and points of view.

--Kelsey Blodget, Associate Producer