Provocative Guerrilla Marketing Action for Romanzo Criminale

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Published 20 Oct 2008
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Fake monuments of four famous italian bandits called "Banda della Magliana" where installed nightim...
Fake monuments of four famous italian bandits called "Banda della Magliana" where installed nightime in a park in Rome. The statue are dedicated to Freddo, Libano, Dandy and Nero, the ones who put Rome under a terror and violent rush in the 70's.
This action was made in Rome to promote the new tv series "Romanzo Criminale" (the story of Banda della Magliana) out November 10, 2008.
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