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- From every corner of the globe, Robert Ripley brought home the strange, the odd and the unbelievable. Ripley's Believe It or Not! Museum, located in Niagara Falls, Ontario offers fun for all ages. Experience the thrill of adventure. View unusual customs, hobbies and artifacts from all over the world. "Make sure you stop in and visit Ripley's Wax Zone located beside Ripley's Believe It or Not! for an outrageous personalized souvenir of your visit to Ripley's. Right across the street youll find the Ripleys Moving Theater, the only movie of its kind, where you actually move with the picture and feel every bump, dip, and turn. Open year round, hours of operation vary throughout the year and admission rates vary according to attraction. There are group rates offered as well so be sure to check for more information on admission and hours.