CNN has stepped up advertising of its live coverage this ye...
CNN has stepped up advertising of its live coverage this year, and is promoting CNN**** Live's election night coverage on The New York Times homepage today as part of that effort.
"We have been advertising CNN**** Live's video content more significantly this year than ever before," CNN Vice President of Interactive Marketing Andy Mitchell told Beet.TV via e-mail. "Politics has been the primary focus, but we have also done targeted outreach for other live news events." The prominent display advertisements today appeared alongside the NYT masthead; I posted an image of them below.
CNN**** Live, which broadcasts 24/7, is attracting sizable traffic, CNN**** General Manager KC Estenson told me in an interview at the Beet.TV Online Video Roundtable yesterday, where he was a panelist.
The live channel served 1.8 million streams on a single day--September 1--and CNN**** as a whole serves as many as 180 million streams a month, he says.
In the segment, he also discusses CNN****'s advertising strategy and the value of its citizen journalist initiative iReport****.
--Kelsey Blodget, Associate Producer