Shifting Values and the Future of Advertising

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Uploaded on November 07, 2008 by gleonhard

In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less and less, and reputation, creativity, trust and MERIT matter more. What will this do Advertising and Marketing? Futurist Gerd Leonhard explains.

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Advertising, Future, Broadband, Media, Gerd, Leonhard, Futurist, Futurism, Marketing, Branding, Publc, People & Stories
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