Shifting Values and the Future of Advertising

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In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less an...
In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less and less, and reputation, creativity, trust and MERIT matter more. What will this do Advertising and Marketing? Futurist Gerd Leonhard explains.
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