Arketype Out to Melt Green Bay's Cheesehead Image Through "Better by the Bay" Campaign

Tags:: Better By Bay Greater Green Arketype Community Brand Campaign Economic Businesses Recruitment

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Updated: 26-Nov-09
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Added: 21-Nov-08

Arketype Out to Melt Green Bay's Cheesehead Image Through "Better by the Bay" Campaign

Think Green Bay is all cheeseheads, brats, and frozen tundra? Think again. One intrepid ad agency is working to replace such iconic images with a more rounded representation of what life and commerce are really like in Titletown USA.

That's the idea behind "Better by the Bay," a new Greater Green Bay branding and marketing initiative created by advertising and design firm Arketype, Inc.

Entirely economics driven, the new branding effort targets workforce development and the recruitment of new residents and new businesses to the area while reinforcing community pride. The campaign's messages reflect the area's work/play/life balance using a variety of marketing mediums including TV spots, print ads, online ads, networking, video, and a website, www.betterbythebay.com.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/arketype/35840/